Be RICEponsible
Taking off from the National Year of Rice 2013, the Be RICEponsible is an advocacy campaign that aims to promote the RICEponsibility of every Filipino to their bodies and to our country for better health and rice self-sufficiency. Apart from the role of the farmers, it is informing the consumers and policy-makers on how they can help the country achieve rice self-sufficiency.
Be RICEponsible campaign calls on the farmers to use modern rice farming technologies and the public to reduce rice wastage, eat brown rice and other staples, and value the hard work of farmers.
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